In 2019 AIS Global project managed a promotional activity to promote the work of Industry Reference Committees (IRCs), particularly the role of Skills Forecasts which are key documents used by Government to inform skills and workforce policy. We worked to identify the goals and associated strategic messaging for this activity, and delivered the following:

  • A working dinner event with representatives from all 11 IRCs where we engaged SBS journalist Ricardo Goncalves to facilitate a conversation about promoting the work of the IRCs.
  • A series of short videos, working with Sydney based MKB Creative, that promote the 11 industries supported by AIS, the role of VET in educating the workforce and the various career paths available to job seekers.