AIS Global specialists coordinated the highly successful national AIS 2018 Industry Skills Forums that attracted over 1100 participants and included a ‘live stream’ event. We engaged respected author and journalist Kerry O’Brien to facilitate the forums and corresponding dinner events, which included attendance by Federal and State and Territory Ministers.
The forums included a “Q&A” style panel discussion by industry and education experts who addressed ‘future skilling’ and the role of the VET sector. AIS Global specialists set the strategy, coordinated social media, online marketing, ticketing and attendance, talent identification and briefings and media engagement.
Post forum, AIS Global coordinated the production of an e-booklet “Future Skilling the Workforce – a national conversation” designed to promote the key messages and stimulate further conversation about future skilling and the role of VET.
This project involved the development of a comprehensive communications and marketing strategy which was implemented in conjunction with the AIS in-house Communications and Marketing team. It included the development of a unique brand and logo and a social media campaign with the promotion of the hashtag #futureskilling